June 18th, 2017

Made in the USA Pt2

While we are continuing to plan our NEW Shop location here in the US after being in Japan for 10 years, we are now back stateside and the planning to build Alpenlore here has us pretty busy.
We were careful not to build Alpenlore too much in Japan as we knew moving a company back home would be more difficult the bigger we were and would end up being extremely costly.  So we exited at the right time and now our office is setup and we are ready to roll.  Our ideas for Tactical gear, survival gear, travel gear and winter sports is starting to take shape.  
Currently we are selling Three categories of belts and they are MOUNTAIN style, SPY style and TRAVEL.
However, we have a lot more categories to go and many new innovations to explore.
The theme of our products are pockets pockets pockets!  Storing loads of goodies is where we want to focus our energy, but thats not where we want to stop.  Offering survival tools is another big part of who we are.  Travel products is something we have been focusing our attention as of late and I think this is another big area but somewhat separate from the products the tactical man or women may be interested.  So we have lots of innovating to do and researching the types of features most travelers are looking for these days.   We are really looking forward to exploring this area.
Further on down the road we would like to move into other products outside of belts, but understand that belts is where we started and we feel that this area is where we feel we are the very best in the business and want to continue pouring our focus into.  We were sort of the first company to innovate the belt to this level and we want to make sure we are always the leader when it comes to this.

Part 3 coming soon.

The Staff @ Alpenlore